Sports Business

CAA Is Dominant

Earlier this week, Liz Mullen and David Broughton wrote in Street & Smith’s SportsBusiness Journal the following statement: CAA Sports, in two short years of existence, has become the dominant sports agency in the United States.  Earlier this month, Jason Belzer positioned CAA as the second strongest American agency behind Wasserman Media Group (WMG).  The difference between earning the number one or number two spot is minimal and purely based on the opinion of who is making such rankings.  Both companies and the others highlighted by SBJ and Belzer are doing just fine and have little to worry about in the near future.

The way that CAA and WMG have acheived their successes in the sports domain has been through the acquisition of prominent agents.  Before CAA and WMG; however, the first company name that comes to my head when I hear acquisitions in the sports realm is Blue Equity (BEST).  In fact, BEST may soon see its name up there in the discussion with CAA and WMG as the top companies representing professional athletes.

SBJ’s list of the top five agencies ranked based on the salaries of their athlete clients is as follows:

  1. CAA – $670 million
  2. WMG – $451 million
  3. Octagon – $333 million
  4. Boras Corp – $326 million
  5. Priority Sports – $279 million

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.