Sports Business

Career Sports Expanding To NY

The company credited for getting my feet wet in this industry, Career Sports & Entertainment, has just announced major expansion news.  Career Sports has definitely thrived in the city of Atlanta, GA, is in the process of expanding to New York City and  has been recently searching for some office space.  Jim Donofrio, owner of JLD Marketing Group, former manager of sponsorship sales for Turner Sports, and senior vice president of sales and business development for IMG, will lead the New York office.  With JLD, Donofrio had clients in HBO Sports, GMAC, Ford Models, Mayor Cory Booker and the City of Newark, 2011 World Police & Fireman Games and the Friars Club.

The New York office will focus on sales and business development efforts.  It seems like one more step for CS&E to expand outside of athlete representation and into “other sports business ventures.”  Are Lonnie Cooper and others in the company taking a page out of IMG’s recent expansion strategy?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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