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Sports Business

IMG Intercollegiate Athletics Forum

What: The 2008 IMG Intercollegiate Athletics Forum

Where: Intercontinental, The Barclay in New York City, NY (map)

When: December 10th and 11th

Topics:

  • Maximizing sports marketing revenue by tapping into fan affinity to create a competitive market place
  • Future of college sports media and the role of new media
  • Academic reform guidelines and enforcement
  • Challenges and solutions for fiscal responsibility
  • Generating new revenue streams from ticketing and licensing
  • Harnessing Olympic sports revenue
  • Advancing minority hiring and containing escalating salaries for coaching
  • Facility development and financial constraints

Speakers:

  • Michael Adams, President, University of Georgia
  • Mike Aresco, Executive VP, Programming, CBS Sports
  • Sandy Barbour, Athletic Director, University of California
  • Mitch Barnhart, Athletic Director, University of Kentucky
  • Pat Battle, Senior Corporate VP, IMG College
  • Ross Bjork, Senior Associate Athletic Director, UCLA
  • Myles Brand, President, NCAA
  • David Brown, Associate Athletic Director, External Relations, The Ohio State University
  • Joe Castiglione, Athletic Director, University of Oklahoma
  • Glenn Colton, Partner, Wilson Sonsini Goodrich & Rosati
  • Barry Frank, Executive VP, Media Sports Programming, IMG
  • Mike Hand, Director, Consumer Promotions, Hispanic & Sports Marketing, The Hershey Company
  • Mike Hill, Associate Athletic Director, University of Florida
  • Warren Hood, Associate Athletic Director, University of Illinois
  • Rick Karcher, Associate Professor of Law & Director of the Center for Law and Sports, Florida Coastal School of Law
  • Valerie Kravitz, Director, Sports & Entertainment Marketing, Coca-Cola North America
  • Jon Litner, President, Comcast SportsNet
  • Lisa Love, Athletic Director, Arizona State University
  • Burke Magnus, Senior VP, College Sports Programming, ESPN/ABC
  • Mary McElroy, Athletic Director, Georgia State University
  • Tim McGhee, Director, National Sponsorships, AT&T
  • Steve Moore, President, North & South America, International Stadia Group (ISG)
  • Jon Oliver, Executive Associate Athletic Director, University of Virginia
  • Amy Perko, Executive Director, Knight Commission on Intercollegiate Athletics
  • Chris Plonsky, Women’s Athletic Director, University of Texas
  • Wally Renfro, Special Adviser to the President, NCAA
  • Mark Silverman, President, Big Ten Network
  • Graham Spanier, President, Penn State University
  • Tom Stultz, Senior VP & Managing Director, IMG College
  • Jack Swarbrick, Athletic Director, University of Notre Dame
  • Vince Sweeney, Senior Associate Athletic Director, University of Wisconsin-Madison
  • Ron Wellman, Athletic Director, Wake Forest University
  • Rick Wolf, Chairman, Fantasy Sports Association
  • Nancy Zimpher, President, University of Cincinnati

On top of the lengthy list of prominent speakers are six featured members:

  • Bill Battle, Founder, The Collegiate Licensing Company
  • Gordon Gee, President, The Ohio State University
  • Trevor Moawad, Director, IMG Performance Institute
  • Mike Slive, Commissioner, Southeastern Conference
  • Greg Shaheen, Senior Vice President, Basketball and Business Strategies, NCAA
  • Adam Silver, Deputy Commissioner and COO, NBA

Cost: Expensive! $1095 for Academics/Nonprofits $1595 for Corporate entities.  Click here to register.

For more information about the event: click here.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

3 replies on “IMG Intercollegiate Athletics Forum”

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