Sports Business

IMG Intercollegiate Athletics Forum

What: The 2008 IMG Intercollegiate Athletics Forum

Where: Intercontinental, The Barclay in New York City, NY (map)

When: December 10th and 11th


  • Maximizing sports marketing revenue by tapping into fan affinity to create a competitive market place
  • Future of college sports media and the role of new media
  • Academic reform guidelines and enforcement
  • Challenges and solutions for fiscal responsibility
  • Generating new revenue streams from ticketing and licensing
  • Harnessing Olympic sports revenue
  • Advancing minority hiring and containing escalating salaries for coaching
  • Facility development and financial constraints


  • Michael Adams, President, University of Georgia
  • Mike Aresco, Executive VP, Programming, CBS Sports
  • Sandy Barbour, Athletic Director, University of California
  • Mitch Barnhart, Athletic Director, University of Kentucky
  • Pat Battle, Senior Corporate VP, IMG College
  • Ross Bjork, Senior Associate Athletic Director, UCLA
  • Myles Brand, President, NCAA
  • David Brown, Associate Athletic Director, External Relations, The Ohio State University
  • Joe Castiglione, Athletic Director, University of Oklahoma
  • Glenn Colton, Partner, Wilson Sonsini Goodrich & Rosati
  • Barry Frank, Executive VP, Media Sports Programming, IMG
  • Mike Hand, Director, Consumer Promotions, Hispanic & Sports Marketing, The Hershey Company
  • Mike Hill, Associate Athletic Director, University of Florida
  • Warren Hood, Associate Athletic Director, University of Illinois
  • Rick Karcher, Associate Professor of Law & Director of the Center for Law and Sports, Florida Coastal School of Law
  • Valerie Kravitz, Director, Sports & Entertainment Marketing, Coca-Cola North America
  • Jon Litner, President, Comcast SportsNet
  • Lisa Love, Athletic Director, Arizona State University
  • Burke Magnus, Senior VP, College Sports Programming, ESPN/ABC
  • Mary McElroy, Athletic Director, Georgia State University
  • Tim McGhee, Director, National Sponsorships, AT&T
  • Steve Moore, President, North & South America, International Stadia Group (ISG)
  • Jon Oliver, Executive Associate Athletic Director, University of Virginia
  • Amy Perko, Executive Director, Knight Commission on Intercollegiate Athletics
  • Chris Plonsky, Women’s Athletic Director, University of Texas
  • Wally Renfro, Special Adviser to the President, NCAA
  • Mark Silverman, President, Big Ten Network
  • Graham Spanier, President, Penn State University
  • Tom Stultz, Senior VP & Managing Director, IMG College
  • Jack Swarbrick, Athletic Director, University of Notre Dame
  • Vince Sweeney, Senior Associate Athletic Director, University of Wisconsin-Madison
  • Ron Wellman, Athletic Director, Wake Forest University
  • Rick Wolf, Chairman, Fantasy Sports Association
  • Nancy Zimpher, President, University of Cincinnati

On top of the lengthy list of prominent speakers are six featured members:

  • Bill Battle, Founder, The Collegiate Licensing Company
  • Gordon Gee, President, The Ohio State University
  • Trevor Moawad, Director, IMG Performance Institute
  • Mike Slive, Commissioner, Southeastern Conference
  • Greg Shaheen, Senior Vice President, Basketball and Business Strategies, NCAA
  • Adam Silver, Deputy Commissioner and COO, NBA

Cost: Expensive! $1095 for Academics/Nonprofits $1595 for Corporate entities.  Click here to register.

For more information about the event: click here.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

3 replies on “IMG Intercollegiate Athletics Forum”

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