Dynasty Athlete Representation

Machuga Signs Deal With Monster

Mike Machuga recently signed a deal with Monster, a Norwegian TV-production company.  According to the contract, Monster will use footage of the ESPN finals of the 2005 Greater Omaha Classic where Mike performed the world famous “Machuga Flop”.

The footage will be used for a Norwegian TV ad promoting milk.  The story idea is a collection of different funny videos with the song “No Milk Today”.

“This is a great step in the right direction for the players of the PBA,” says Bruce Falcon, agent for Dynasty Athlete Representation, who negotiated the deal.  “We are excited to be able to work with Monster in regards to their commercial.  I hope this will open more doors for some of the other exempt players on tour.  We at Dynasty feel the PBA is a great venue for businesses looking to promote their products.”  Terms of the contract were not disclosed.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “Machuga Signs Deal With Monster”

Thanks for keeping the readers posted. Congrats on the first deal for your bowler clients. But, is this seriously going to be a commercial only in Norway? Any marketing deals for Dynasty clients in the U.S.? Also, do deals typically like this simply pay a small fee to use the player’s likeness in the commercial (like $500)? What is Mr. Machuga’s obligations under the contract? Keep up the great work. I’ve actually watched bowling partly because you guys represent these bowlers.

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