Mike Machuga recently signed a deal with Monster, a Norwegian TV-production company. According to the contract, Monster will use footage of the ESPN finals of the 2005 Greater Omaha Classic where Mike performed the world famous “Machuga Flop”.
The footage will be used for a Norwegian TV ad promoting milk. The story idea is a collection of different funny videos with the song “No Milk Today”.
“This is a great step in the right direction for the players of the PBA,” says Bruce Falcon, agent for Dynasty Athlete Representation, who negotiated the deal. “We are excited to be able to work with Monster in regards to their commercial. I hope this will open more doors for some of the other exempt players on tour. We at Dynasty feel the PBA is a great venue for businesses looking to promote their products.” Terms of the contract were not disclosed.