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Darius Heyward-Bey Could Be One Of Nine CAA Clients Taken In The First Round

Darius Heyward-Bey

Creative Artists Agency (CAA) seems to be doing a good job marketing one of the nine CAA clients that Brandon Thorn predicts will be selected in the first round of this year’s NFL Draft.  Darius Heyward-Bey was one of the stars of the NFL Combine and has seen his draft stock rise ever since.  The former University of Maryland wide-receiver took a little while to decide that he would forgo his senior season and enter the draft; he has not looked back since making that important decision.

While Heyward-Bey has done his part by putting up impressive numbers for scouts, CAA has continued to do everything in its power to strengthen Heyward-Bey’s name off the field.  Heyward-Bey has been busy making public appearances for fans, building a strong social media presence at ImATopProspect.com, making guest appearances on shows like ESPN’s First Take, signing autographs, filming future commercials, and more.

The people at CAA obviously get it.  They understand the value of openness, reaching out to fans, and embracing new social media.  It will undoubtedly open doors to potential corporate sponsors after Heyward-Bey becomes a top pick in the 2009 NFL Draft.  But Dancing with the Stars is not in Heyward-Bey’s immediate future…

Then, to emphasize that he still has his limits, Heyward-Bey said, “You’ll never catch me on a reality show.”

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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