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Shaq Tweets New Endorsement Deal

Shaq on the Suns

Stay tuned-prepare for SHAQ to “enlyten” you!!!

4:19 PM Mar 26th from TwitterBerry

Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing history. By using Twitter, Shaq bypassed traditional media outlets to let his 500,000-plus followers know directly about his new endorsement deal with Enlyten, a maker of dissolvable mouth strips that provide athletes with electrolytes.

Shaq is one of the many celebrities to connect with his fan base via Twitter, the newest craze to sweep through cyberspace. The site allows its users to read and write a string of small updates (known as tweets) that, in turn, forms a mini-blog. For celebrities, Twitter can serve a higher purpose. It allows the stars to have genuine contact with their followers and offers greater control over their image. “People want to know about celebrities as people,” says O’Neal’s media consultant, Kathleen Hessert. “Those celebrities willing to share and do it authentically, those are the people who are going to engage fans in a way that builds their brand and perpetuates sponsors, and creates a kind of affinity that’s hard to beat.”

No one knows the impact social networking will ultimately have on the way we communicate. For now, Twitter remains the buzz of the internet community and has been a Shaqtastic way for one of the NBA’s biggest personalities to keep in touch with his fans.

6 replies on “Shaq Tweets New Endorsement Deal”

This is a great move for enlyten. Shaq is the 8th biggest twitter account and the 7th most sought after celebrity athlete so he has a lot of choice in what he endorses. Plus with the 550,000+ people who follow him on twitter, his sphere of influence is MASSIVE.

Shaq is now pushing 600,000 followers on twitter, that’s massive. MSN Moneycentral lists Shaq as the 7th most sought after athlete in sports so to have announce his new deal with enlyten on twitter is a really big change in how social media impacts the sporting world.

An amazing thing about Enlyten is that its products have been already used and readily endorsed by
leading US athletes. Moreover, an official US military health guide recommended (!) some of these products, and even mentioned manufacturer's website (!!).

I did some research on Enlyten, and discovered something very interesting about it.
It looks to me that there is unique opportunity there – and you do not need to join MLM for that!

Visit my Enlyten webpage (just click on my name on the top of this comment) to learn about:
· The company hidden behind Enlyten
· Brief history of Enlyten
· A unique financial opportunity (not MLM!)
· Documented evidence of strips’ effectiveness
· My personal experience with Enlyten strips
· Unusual MLM tips!

True enough, twitter is useful for busy people like Shaq. Twitter is his best communication tool to deliver updates and reports to his 600,000 plus followers in short messages. How beneficial for Enlyten to have known Shaq’s tweetering.

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