Los Angeles Clippers owner, Donald Sterling, sat down with CNN’s Anderson Cooper last night on Cooper’s AC360 show. The two discussed Sterling’s racial remarks that have made headlines the past few weeks. Sterling denied being a racist roughly a dozen times and said that he did not know he was being recorded by his younger […]
As more and more athletes and their agents begin to accept social media devices, professional leagues are also gaining a strong presence on the social networking sites. However, whereas the athletes are publicly posting information that is widely disseminated to a large audience of followers, the various leagues have decided to create much different identities […]
Stay tuned-prepare for SHAQ to “enlyten” you!!! 4:19 PM Mar 26th from TwitterBerry Just like that, Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing history. By using Twitter, Shaq bypassed traditional media outlets to let his 500,000-plus followers know directly about his new endorsement deal with Enlyten, a maker of […]
It hasn’t even been a year since mega-agency Octagon brought in Jim DeLorenzo to run the newly created Octagon Digital division, but they are already making moves to establish their presence in the digital media and social-networking worlds. The company has launched Twackle.com, an aggregation engine for sports-related material on Twitter. By using your Twitter […]
“Kobe tell me how my a** taste” Tell me how my a** taste? If I was Kobe I would be calling on a ghost writer such as (Mad) Skillz to come and destroy Shaq’s rap career (again). Shaquille is playing the marketing game and I applaud his attempt, but why is Shaq snitching on himself […]