Sports Business

College Sport Research Institute 2009 Conference

What: 2009 Scholarly Conference on College Sport

Where: William and Ida Friday Center for Continuing Education (UNC – Chapel Hill)

When: Thursday (Apr 16) – Saturday (Apr 18)


It is the 2nd annual event for faculty, athletic administrators, students, sport practitioners, and the public interested in research, theory, and critical thinking about college sport and surrounding issues.  It will provide an open forum for independent, organized and focused cross-disciplinary research regarding college sport in the United States.


  • Special Admit Limbo: How Low Can You Go?
    • Dr. Richard Lapchick – Endowed Chair and Director, DeVos Sport Business Program, University of Central Florida
    • Dr. Pellom McDaniels – Assistant Professor, History Department at University of Missouri-Kansas City & Former NFL defensive end
    • Ms. Carrie Leger – Director of Academic Support Programs for Athletes at North Carolina State University
    • Dr. John Blanchard – Senior Associate Athletic Director at The University of North Carolina at Chapel Hill
  • ESPNification of College Sport
    • Mr. Jay Bilas – Former Duke basketball player, Presently a lawyer and basketball analyst for ESPN
    • Dr. Leonard Moore – Associate Professor of History and Assistant Vice President for Pre-College Youth Development and Student Academic Success Initiatives at University of Texas-Austin
    • Amy Perko – Executive Director of the Knight Commission on Intercollegiate Athletics
    • James Rayburn – Vice President of Operations and Executive Producer, Raycom Sports
    • Mr. Burke Magnus – Senior Vice President for College Sports Programming at ESPN
  • College Sport Arms Race: Is There an End in Sight?
    • Dr. Andrew Zimbalist – Robert A. Woods Professor of Economics at Smith College
    • Dr. Robert Malekoff – Professor and Coordinator of Sport Studies at Guilford College
    • Mr. Dick Baddour – Athletic Director at The University of North Carolina at Chapel Hill
    • Kelly Mehrtens – Athletic Director at The University of North Carolina at Wilmington

Keynote Speakers:

  • Jeremy Bloom is a former college football player at The University of Colorado and a three-time World Champion, two time Olympian and National Champion snow skier. In 2005, he won a record six straight World-Cup Races, the most in a single season in the sport’s history. He also played football in the NFL as a wide receiver and return specialist with the Philadelphia Eagles and Pittsburgh Steelers.
  • John Gerdy is a former All-American college basketball player from Davidson College. He was a NBA 3rd round draft choice of the New Jersey Nets. He has authored many books, including, Sports: The All-American Addiction & Air Ball: American Education’s Failed Experiment with Elite Athletics.
  • Bernie Mullin is the former Athletic Director at The University of Denver and former CEO of Atlanta Spirit, owner of the NBA’s Atlanta Hawks and the NHL’s Atlanta Thrashers. After leaving his position with the Spirit, Mullin created a sports consulting business, the Aspire Group, which deals with the business support side, marketing, improving fan satisfaction and other team-related services.
  • Deborah Yow is the Director of Athletics at the University of Maryland. In Yow’s 15 years at Maryland, the Terrapins have won 18 national championships and graduated student-athletes at an enviable rate. Maryland athletics is viewed as one of the nation’s elite intercollegiate athletic programs.
  • Bill Rhoden has been a sportswriter for the New York Times since 1983, and has written the “Sports of the Times” column for more than a decade. He also serves as a consultant for ESPN’s SportsCentury series, and occasionally appears as a guest on their show The Sports Reporters. In 1996, Rhoden won a Peabody Award for Broadcasting as writer of the HBO documentary Journey of the African-American Athlete.

It will cost you some money to attend.  Click here for the registration information.  You don’t have much time, so if you are interested in attending, fax your registration form immediately.  If you are a member of the media, you may be entitled to a free pass.  Here is the credential request form.  This looks like an AMAZING conference.  For the full124 pg .pdf Program, click here.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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