Sports Business

CAA Acquires Another Important Piece Of IMG

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CAA is the old IMG, shot up with a dose of corporate steroids.  Its football division is leaps and bounds above its competition, in a sport where new entrants come into the fold every day trying to take some of CAA’s share (with not much success).  Its baseball division is right up there with names like Sosnick-Cobbe, Hendricks, Reynolds, and Octagon.  Basketball and hockey are extremely well established divisions, too.  Condon, Close, and Brisson were formally with IMG before turning to CAA.  Is CAA now interested in prying away IMG’s long standing golf empire?

Even though IMG let many of its team-sports employees move on, it retained a strong presence in tennis and golf.  Mark Steinberg, a former interview subject on this blog, is the director of Global Golf Business, and represents names like Tiger Woods and Annika Sorenstam, among many others.  Is IMG nervous that it may lose its spot as #1 in golf?

CAA has wanted to get into representing golfers for a while now, and recently hired Andy Pierce, who was formerly the head of corporate consulting at IMG.  His role will be in “identifying and developing new business opportunities for CAA Sports.”  Establishing a golf division would definitely fall into those duties.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.