Sports Business

IMG Interested In Acquiring Gaylord?

gaylordSportsBusiness Journal has reported that IMG may be interested in purchasing all or part of Gaylord Sports.  This is interesting news, as IMG has stepped away from representing any athletes involved in team sports, in favor of focusing on individual sport athletes primarily in golf and tennis.  Gaylord has a very strong golf division headlined by Phil Mickelson, David Toms, etc, but the company also has a very strong baseball division, represents some of the best softball players, and has growing entertainment and football divisions.  I find it hard to believe that IMG is interested in getting involved in baseball and football after letting some of its largest agents and clients leave to CAA in the not-too-distant past.

SBJ also notes that Mark Steinberg is leading the negotiations for IMG.  If this is so, then it seems likely that this deal is revolving solely around Gaylord’s golf division.  Mark Steinberg is the Director of Global Golf Business at IMG.  Why would IMG put him in charge of brokering a deal for all of Gaylord’s divisions when he specialty is with golf?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.