Headline NBA Players Sports Agents

Mayo Is Searching For A New Combo Of Advisors

O.J. Mayo

Yesterday, Liz Mullen of SportsBusiness Journal tweeted that O.J. Mayo, the Memphis Grizzlies guard going into his sophomore season in the NBA, has dropped both his marketing agency and contractual advisor.  His representation for team contracts was Leon Rose of Creative Artists Agency.  Mayo’s marketing agency was LRMR Marketing, a company that has LeBron James on the board.

Mullen tweeted that CAA confirmed Mayo’s termination of CAA, but we still do not know exactly why Mayo chose to start fresh on marketing and contractual help.

O.J. Mayo had a terrific rookie season that included averages of 18.5 points, 3.8 rebounds, and 3.2 assists in 38 minutes per game.  And I am sure that many agents were in his ear throughout the year.  That would be a solid reason for why Mayo would drop smaller agencies for names like CAA and LRMR.  In this case, Mayo has dropped some big dogs, and we will wait and see who will be the replacements.

In case you have a short memory, Mayo was represented by BDA Sports before people found out about Rodney Guillory, a runner for BDA Sports and Calvin Andrews, gave money to Mayo while he was an NCAA student-athlete.  Andrews was suspended by the NBPA and Mayo started looking for new representation.  The rumor was that it was a race between Leon Rose and Andy Miller, with Rose winning out in the end.

And now we are once again left to wonder who Mayo will choose to become a part of his team of advisors.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.