Sports Law

The Entertainment Industry in Transition


What: American Bar Association Forum on the Entertainment and Sports Industries Annual Meeting

When: October 8-10, 2009

Where: Grand Hyatt Hotel, New York City

I attempted to transcribe the schedule, but it is so long and rich with interesting topics and speakers, that I will just let you check out the brochure yourself.  The brochure includes a registration form and costs of the event, as well.

The panel that looks most interesting to me is on Friday, October 9:

3:45 pm – 5:15 pm: SPORTS. The Essentials of Negotiating Sport Sponsorship, Media & New Media Transactions: From the business deal to the back-end terms. From leading sports marketing and media legal experts, this panel will provide guidance for negotiating the key business terms, such as the ever dynamic product category as well as the often over-looked back-end provisions, of sport sponsorship and media rights agreements, with perspectives from both the “properties” side and the sponsor/buy side to be covered. The panelists will also review the lessons learned from the significant sports industry 2007 case out of the Southern District of New York – MasterCard v. FIFA – which involved a dispute over incumbency rights in a global sport sponsorship agreement.

  • MODERATOR: Jeffrey B. Gewirtz, Sr. Vice President & General Counsel, NETS Basketball/Brooklyn Sports & Entertainment, New York, NY
  • PANELISTS: Cheryl Givner, Vice President & Managing Counsel – Worldwide Marketing and Core Products, MasterCard International, Purchase, NY, William S. Koenig, Executive Vice President – Business Affairs & General Counsel, NBA Properties, New York, NY, Maidie Oliveau, Counsel, Arent Fox LLP, Los Angeles, CA.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.