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Relay Worldwide Sports Sponsorship Symposium

Relay Worldwide

What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily

When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009

Where: New York City, NY at the Marriott Marquis

Keynote: Uli Becker, CEO and President, Reebok International

Panels:

Sept. 30

  • 7:30 a.m. – Registration
  • 8:30 a.m. – Welcome and Opening Remarks
    • Richard Weiss, Publisher, Street & Smith’s SportsBusiness Journal/Daily
    • Tim Mauer, CEO, Relay Worldwide
  • 8:45 a.m. – The Recalibration of Sports Sponsorships and Event Marketing
    • Rich Lehrfeld, VP of Global Sponsorship Marketing, American Express
    • Tim McGhee, Exec Director of Corporate Sponsorships, AT&T
    • Dan McHugh, VP of Media, Sponsorship, and Activation, Anheuser-Busch
    • Scott O’Neil, President of MSG Sports
    • Matt Pensinger, Senior VP of Marketing Services and Consulting, Relay Worldwide
    • Mark Waller, Senior VP of Marketing and Sales, NFL
  • 9:45 a.m. – The Rebranding of Gatorade: Inside the G Launch and Defending Against Competition in the Sports Drink Market
    • Sarah Robb O’Hagan, CMO of Gatorade
  • 11:00 a.m. – The New Realities of Marketing: The Chief Marketers’ Perspective
    • Phil Clement, Global CMO and Communications Officer, Aon
    • Rory Finlay, Senior VP and Global CMO, Beam Global Spirits & Wine
    • Mark Ingall, Managing Director of Global Strategic Media and Marketing, Citigroup
    • Stewart Mitchell, Senior VP and Chief Strategy Officer, Sharp Electronics
    • Tony Pace, CMO of Subway
  • 12:00 p.m. – Lunch
  • 2:00 p.m. – Anatomy of the Procter & Gamble/NFL Sponsorship
    • Jason Dial, architect of the deal.
  • 2:45 p.m. – Marketing to Hispanics: Leveraging Their Passion for Soccer and Other Sports
    • Marco Lopez, Senior Director of Relay Worldwide’s Hispanic Marketing practice
  • 4:00 p.m. – The Ever-Changing Athlete Endorsement and Talent Procurement Business
    • Steve Battista, Senior VP of Branding, Under Armour
    • Frank Mahar, General Counsel, Genesco Sports Enterprises
    • Mike Principe, Managing Director, BEST
    • Ryan Steelberg, CEO, Brand Affinity Technologies
  • 5:00 p.m. – Reception

Oct 1.

  • 8:00 a.m. – Continental Breakfast
  • 8:30 a.m. – Keynote Speech
  • 9:15 a.m. – How the Sports Media Business and Media Buying are Changing Before Our Very Eyes
    • Ray Warren, EVP and Chief Revenue Officer, Comcast SportsNet
    • Jeff Flemings, Senior VP and Global Head of Social, VivaKi
    • Eric Fernandez, Senior Partner, MediaLink
    • Ed Erhardt, President, ESPN Customer Marketing and Sales
  • 10:45 a.m. – Lifelock Makes its Mark in Sports
    • Todd Davis, CEO, Lifelock
  • 11:30 a.m. – Up Next: A Futurecast on the Challenges in Sports and the Changes in Consumer Behavior
    • Rich Luker, CEO, The Luker Co.
    • Jerome Conlon, President, Brand Frameworks
    • Ben Kline, Chief Strategy Officer, Leo Burnett
    • Scott Hess, VP of Insights, Tru
    • Pat O’Connor, President, Minor League Baseball
  • 12:30 p.m. – Conference Conclusion

Cost: $1,495 for SportsBusiness Journal paid subscribers. $1,650 for non-SportsBusiness Journal paid subscribers. Must register by September 23. Click here to register.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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