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Relay Worldwide Sports Sponsorship Symposium

Relay Worldwide

What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily

When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009

Where: New York City, NY at the Marriott Marquis

Keynote: Uli Becker, CEO and President, Reebok International


Sept. 30

  • 7:30 a.m. – Registration
  • 8:30 a.m. – Welcome and Opening Remarks
    • Richard Weiss, Publisher, Street & Smith’s SportsBusiness Journal/Daily
    • Tim Mauer, CEO, Relay Worldwide
  • 8:45 a.m. – The Recalibration of Sports Sponsorships and Event Marketing
    • Rich Lehrfeld, VP of Global Sponsorship Marketing, American Express
    • Tim McGhee, Exec Director of Corporate Sponsorships, AT&T
    • Dan McHugh, VP of Media, Sponsorship, and Activation, Anheuser-Busch
    • Scott O’Neil, President of MSG Sports
    • Matt Pensinger, Senior VP of Marketing Services and Consulting, Relay Worldwide
    • Mark Waller, Senior VP of Marketing and Sales, NFL
  • 9:45 a.m. – The Rebranding of Gatorade: Inside the G Launch and Defending Against Competition in the Sports Drink Market
    • Sarah Robb O’Hagan, CMO of Gatorade
  • 11:00 a.m. – The New Realities of Marketing: The Chief Marketers’ Perspective
    • Phil Clement, Global CMO and Communications Officer, Aon
    • Rory Finlay, Senior VP and Global CMO, Beam Global Spirits & Wine
    • Mark Ingall, Managing Director of Global Strategic Media and Marketing, Citigroup
    • Stewart Mitchell, Senior VP and Chief Strategy Officer, Sharp Electronics
    • Tony Pace, CMO of Subway
  • 12:00 p.m. – Lunch
  • 2:00 p.m. – Anatomy of the Procter & Gamble/NFL Sponsorship
    • Jason Dial, architect of the deal.
  • 2:45 p.m. – Marketing to Hispanics: Leveraging Their Passion for Soccer and Other Sports
    • Marco Lopez, Senior Director of Relay Worldwide’s Hispanic Marketing practice
  • 4:00 p.m. – The Ever-Changing Athlete Endorsement and Talent Procurement Business
    • Steve Battista, Senior VP of Branding, Under Armour
    • Frank Mahar, General Counsel, Genesco Sports Enterprises
    • Mike Principe, Managing Director, BEST
    • Ryan Steelberg, CEO, Brand Affinity Technologies
  • 5:00 p.m. – Reception

Oct 1.

  • 8:00 a.m. – Continental Breakfast
  • 8:30 a.m. – Keynote Speech
  • 9:15 a.m. – How the Sports Media Business and Media Buying are Changing Before Our Very Eyes
    • Ray Warren, EVP and Chief Revenue Officer, Comcast SportsNet
    • Jeff Flemings, Senior VP and Global Head of Social, VivaKi
    • Eric Fernandez, Senior Partner, MediaLink
    • Ed Erhardt, President, ESPN Customer Marketing and Sales
  • 10:45 a.m. – Lifelock Makes its Mark in Sports
    • Todd Davis, CEO, Lifelock
  • 11:30 a.m. – Up Next: A Futurecast on the Challenges in Sports and the Changes in Consumer Behavior
    • Rich Luker, CEO, The Luker Co.
    • Jerome Conlon, President, Brand Frameworks
    • Ben Kline, Chief Strategy Officer, Leo Burnett
    • Scott Hess, VP of Insights, Tru
    • Pat O’Connor, President, Minor League Baseball
  • 12:30 p.m. – Conference Conclusion

Cost: $1,495 for SportsBusiness Journal paid subscribers. $1,650 for non-SportsBusiness Journal paid subscribers. Must register by September 23. Click here to register.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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