Sports Business

My 5 Question Interview With ProVentures

ProVentures describes itself as a Sports and Entertainment Marketing Intermediary based in McLean, VA that utilizes extensive contacts, experience and insider knowledge to help clients build brand equity.  I can’t argue with that.  From my limited experience dealing with the company and its excellent managers and employees, ProVentures seems to be on the up-and-up, and will soon be one of the leading sports marketing intermediaries in the United States.  Recently, I was asked to do a short 5 question Q&A with the company.  We discussed the current economy of sport, blogs as business tools and the sexy side of marketing.

The entire Q&A segment may be read by clicking here.  Below is one question and answer provided free of charge.

3. In what ways can other sports marketing companies turn their blogs into business opportunities?

Many aspects of the sports industry are closed off to a large segment of the worldwide population.  And unsurprisingly, there are a lot of people hungry for more knowledge about what goes on behind the scenes in the business of sports.  People do not only reserve an interest about sports agents, sports law, and sports business, which are the three areas we cover the most at  Unfortunately, no matter how many Sports Management classes you take in school, you will leave unsatisfied and with a desire to learn more.

Sports marketing companies can benefit from adopting a model based on openness and transparency.  It will allow them greater access to potential innovative interns, spur additional relationships with members of other companies who come across the blog, strengthen the company’s image as a knowledgeable source within its niche, and bounce ideas off of its readers, who end up being the consumers of the produced marketing material.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “My 5 Question Interview With ProVentures”

Darren, I liked the short interview.. I was curious is there any social media sites you prefer your clients to shelter themselves Facebook. Curious because I know that there have been handful of coaches/players that ruin their reputation in some fashion.

No, there is no site that will protect someone from his own vices. If a player has a big mouth that gets him in trouble, maybe Twitter or Facebook is not a good idea. I like to stay away from those kinds of people, though.

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