Sports Business

Going The Extra 5M

5msportsSports have always been a big part of Joey Kirk’s life. From covering Bob Knight basketball at Texas Tech for the student newspaper to long nights of designing the sports section of the newspaper in Phoenix, Arizona, he found himself completely immersed in sports.

It wasn’t until after a year of establishing his first business, 5M Studios, that creative director and CEO Joey Kirk decided to spin off a second company, 5M Sports.

“We wanted to make 5M Sports because it covers a very niche portion of design services,” Kirk says. “We want to tailor our services to athletes and sports organizations because, like our tagline says, we like sports.”

They don’t just like sports though; they love them. Working alongside marketing director Caleb Mezzy, a recent grad of Temple University, 5M Sports has worked with several high profile athletes in the development of Twitter backgrounds, web sites, logos, camp brochures and recruiting packets.

Here are a couple of examples:

“We started with one client. And with some effort and a lot of emails, we’ve managed to grow significantly just since the launch of business back in August,” Kirk says.

Now, 5M Sports is working with several sport agencies and other organizations in building web sites for professional athletes as well as developing t-shirt designs, brand identity and other marketing materials.

“We have lots and lots of competition,” Kirk says. “Anyone that builds web sites want to develop them for athletes. They think they are cash cows.  But for us, that’s not the case. We love working with athletes. We’re not after their money.”

While there are a few design companies dedicated to working with athletes, 5M Sports stands out among its competition. With high-quality professional design and solid customer service, Kirk and 5M Sports work with almost any budget and are always on time with deliverables.

“We pride ourselves in making sure the client is always happy,” Kirk says. “We’ve never lost a client (nor has 5M Studios), and we don’t plan to start.”

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.