Sports Business UFL

United Football League Adds 2 Teams, $20 Million

When I first heard that the new United Football League (UFL) lost $30 million in its inaugural year and that its executives were not at all phased by that number, I wondered what was up.  Sure, they might not have expected immediate success, but $30 million sure seems like a large chunk of change to lose in your first year.  But maybe the UFL isn’t looking so bad after all.  People are still buying into the idea of having a domestic alternative to the NFL, not named the Arena Football League or AF2.

In fact, apparently two people together have committed $20 million to buy the rights to two new teams (making the total number of UFL teams increase to six).  Mike Florio of thinks that the league needs to work hard on producing new uniforms.  Before they do that, I think they need to do some work on getting a better TV deal.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.