Headline Social Networking Sports Business

MogoTXT Increases Services Offered To Athletes

Last year I reported on what was then a brand new site, called MogoTXT.  The service seemed like it could be a good fit for many busy athletes, as it allows “text only once, but update fans everywhere” (MogoTXT, Twitter, Facebook, MySpace, etc.) convenience.  Since my original post on MogoTXT, the site has really ramped up its services, which now include,

  1. An ability to insert relevant promotional ads and links at the foot of text messages written by sports stars.  Many of these ads will be for the athlete’s own merchandise.  For the sports marketing world, the ad system blocks ads that conflict with an athlete’s existing endorsements or the sales guidelines of leagues and players unions.
  2. A new payment structure.
    1. Real Merchandise (off-field apparel and headwear): 72% of Net Profits to the players and 2% to their favorite charities or foundations.  MogoTXT will also pay an additional 6% to the athlete’s union or to other charities.
    2. Virtual Goods and Social Games: 50% of Net Profits (to be allocated between Athlete and his Union) and 2% to their favorite charities or foundations.
    3. Mobile Advertising: 20% of Adjusted Gross Revenues, 2% to their favorite charities or foundations, and 3$ to athlete’s union or other charities.
  3. Free, professional graphic design services and e-commerce stores for athletes and celebrities on MogoTXT, on Facebook and on the athletes’ own websites to enable athletes to market attractive high-quality merchandise to their fans without any upfront costs, financial risks or hassles.

It seems like quite a few big name athletes have signed up for the MogoTXT service.  As long as it is something that an athlete and/or his team of advisors are getting behind, it could be a good option to promote one’s personal brand, entertain his fans, and earn some additional off field/court revenue.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.