Headline MLB Players Social Networking Sports Agents

On To The Next One: Nick Swisher

A few days ago, it was first reported that Nick Swisher left long time Cincinnati, Ohio based agent, Joe Bick of Pro Star Management, Inc for Scott Boras.  Part of that was correct.  Swisher did leave Bick, but actually left him for Dan Lozano.  Lozano has not slept much lately; the only thing on his mind is today’s noon deadline for the St. Louis Cardinals to sign his client Albert Pujols to a long-term contract.  Well maybe not the only thing, as he is also likely busy fielding calls from teams interested in another one of his clients, Michael Young.

Swisher has already been taken off of Bick’s website.  His client list also includes New York Yankee Brett Gardner, and his biggest client is Boston Red Sox great Kevin Youkilis.  Losing Swish has to sting.  He is not only a great player, but he has created a great following on Twitter, which could translate to huge marketing opportunities, especially if the Yankees are fighting for another championship next year.  While baseball agents typically take 4-5% commissions on team contracts, marketing cuts typically range between 15-25%.  No word on whether Lozano will direct Swisher’s marketing campaign as well.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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