What: The 8th Annual Sports Events Marketing Experience (SEME 2011) hosted by the Georgetown University SIM Program
When: March 25-26, 2011
Where: Washington Nationals Park, Washington D.C.
Friday, March 25 – Day One
9:00am -9:50 Keynote Presentation
10:00-10:45 Industry Trends and Outlook for 2011 in Sports
11:00-11:45 Sports 2.0: How Sports is recovering from the Global Economic Crisis
11:45-1:15 Interactive Breakout Lunch Exploration
1:30-2:15 Keynote Presentation:
2:30-3:15 The Changing Role of Media in Sports
3:30-4:15 Sports Social Responsibility
3:30-4:15 Pro and College Sports
4:30-5:15 Closing the Deal: Interactive Negotiation Session
4:30-5:15 Young Executives Panel
5:15-5:45 Best Practices for Getting Hired
5:45pm Kickoff Reception : Sponsored by Georgetown University Sports Industry Management Masters Program and Washington Sports Business Professionals (WSBP)
Saturday, March 26 – Day Two
9:30am-10:15 Presentation – Presidents Council on Fitness, Sports and Health (PCFSH)
10:30 -11:30 Keynote Address:
11:55 -12:45 Speed-Networking Lunch: Interactive Breakout Sessions
1:00- 1:45 Communications and Public Relations in Sports
1:00-1:45 Business & Finance in Sports
2:00-2:30 Strategic Marketing in Sports
2:00pm-2:30 Law, Contracts, Negotiations and Representation in Sports
2:45pm-3:15 Sponsorship, Revenue Development and Ticketing
2:45 -3:15 Facilities Operations and Events Development in Sports
3:30-4:00 Digital Media, Consumer Engagement and Mobile in Sports
3:30 -4:00 Economics, Analytics and Brand Management in Sports
4:15 -4:45 The SEME Experience: Building Your Personal Brand
4:55 -5:30 Resume & Personal Brand Critique
Confirmed Speakers
Alan Gromest – Washington Nationals (MLB), Human Resources
Allen Hermeling – RedPeg Inc., Vice President, Business Development
Andrea Cernich – President’s Council on Fitness, Sports and Nutrition; Director of Strategic Partnerships
Andy Zipfel – USA Today, Senior Director, Sports Marketing and Development
Barry Ford – USTA, Director, Outreach & Advocacy
Billy Stone – CBS Sports, Executive Producer
Bobby Goldwater – The Goldwater Group, Principal
Britton Miller – Washington Nationals (MLB), Manager, Marketing Projects
Buffy Filippell – Teamwork Online, Founder/President
Chartese Burnett – Maroon PR, Director, Non-Profit Public Relations
Chris Gargani – Washington Nationals, VP, Managing Director, Sales and Marketing
Chris McGrath – CPA
Dan O’Neil – Georgetown University, Associate Athletic Director External Affair
Dave Schawb – Octagon, Vice President, Managing Director – First Call
David Eyl – Sportstoday, VP, Business Development
David Francis – USOC, Coordinator, Division of Legal & Government Affairs
Dawn Ridley – Ridley & Associates, President
Ellie Cox – Athletes for Hope, Director
Erin O’Boyle – NFL Players Association, Programs Manager
Felice Jones – NFLPA, AVP, Event Marketing
Gary Powers – Under Armour, Regional Manager
George Perry – GP4 Consulting, President
Greg Bibb – COO, Washington Mystics/ Executive Vice President of Business Operations, Washington Wizards
Ira Frankel – Blackboard, Senior Manager, Marketing Operations
Israel Negron – Washington Nationals, Director of Community Relations
Jamie O’Connor – DC United, Former VP, Marketing
Jeffrey Fried – NCAA Military Bowl by Northrop Grumman, Chairman
Jim DeLorenzo – Octagon Digital, Vice President
Jim Welch – USA Today, Deputy Managing Editor, Sports
Jimmy Lynn – Jlynn Associates, Principal
Joe Favorito – Sports and Entertainment Consultant
John Bonacci – Under Armour, Strategic Sales Coordinator
John Ralston – Team Services LLC, Manager, Sales
Jon Achar – ESPN, Vice President
Kaitlin Jacobi – Team Services LLC, Coordinator, Consulting
Karen Irish – U.S. Olympic Committee, Manager, Government Relations
Kelty Carpenter – ESPN, Programming & Acquisitions
Kevin Payne – D.C. United, President
Kevin Wright – Under Armour, Recruiting Assistant
Kurt Kehl – Washington Capitals (NHL), Vice President, Communications
Kyle Ragsdale – SB Nation, VP, Business Affairs & Finance
Lara Potter – Washington Nationals, Vice President, Communications
LaRhonda Lombardi – Washington Wizards & Mystics, Manager of Programs & Administration
Marty Conway – AOL, Former Director, Strategic Partnerships
Meredith Geisler – Meredith Communications, Owner
Nicola Murphy – Octagon, Athlete Marketing
Rich Daniel – DC Divas Women’s Professional Football, Executive
Rod Nenner – Washington Redskins, Senior Vice President, Marketing
Scott Horner – Octagon, Director of Communications, Athlete and Property Marketing
Scott Lewis – Washington Nationals, Manager, Consumer Marketing
Shana Gritsavage – Under Armour, Senior Manager, Corporate Giving & Events
Steve Beck – Military Bowl, Executive Director
Steve Lieberman – Comcast SportsNet, General Sales Manager
Ted Towne – Washington Nationals, Controller
Terry Hasseltine – Director, Maryland office of Sports Marketing
Tom George – Octagon, Senior Vice President of Athlete and Property Marketing
Zack Bolno – Washington Redskins/Wizards, Former Media Relations Director
Cost: $225 per person, $195 per person if group of 5+, $175 per person if group 10+, $125 per person if group 20+. Register here.
