Headline Sports Business

Introducing A Brand New Sports Agency: Symmetry

The definition of the word symmetry is, “The quality of being made up of exactly similar parts facing each other or around an axis.”  In choosing the name of his new sports agency, Mook Williams focused on the “exactly similar parts” facing around an “axis” concept.  For his agency, named Symmetry, the axis is the client; the parts are the executive members of the new company.

Mook Williams is the President of Symmetry.  Williams, an attorney, was formerly with National Sports Management, which lists JR Rickert as a Co-Owner and President of the company, but Rickert also has his own separate team, which includes Peter Schaffer, who also has his own agency…it’s all a bit confusing.  Anyway, Williams has officially broken off from the National Sports Management “team” to start his own firm.  Joining him will be Brian McLaughlin as Vice President, who also used to work at National Sports Management.  “It’s an amazing feeling to be able to put your fingerprint on your own business,” said McLaughlin.  “At Symmetry, we are looking to stand out for all the right reasons in an industry that doesn’t always operate at the highest standard.”

Day-to-day, Williams and McLaughlin will be running the show at Symmetry; however, the other members of the company include successful businessmen John Cofran and Bobby Urs and veteran New York City attorneys Graig Martin and Peter Martin.

Symmetry will immediately have offices in Boston (headquarters) and New York City.  And the company will immediately have its first client.  Symmetry has already signed and begun training Buffalo WR Marcus Rivers.  He is a 6’4 WR who ran an official 4.54 at his spring testing day, and accumulated 110 total catches combined during his final two seasons at Buffalo.  Some of the clients who Mook and Brian worked with at National Sports Management will be also be moving with them to Symmetry, but they have yet to be identified.

As for the future of Symmetry, Williams stated the following, “Our focus for the forseeable future is football only. However, we will remain open-minded to partnering with other ethical agents from other sports who might want to develop a division under the Symmetry umbrella. I personally plan to only ever be involved with the day to day operations of one sport – football.”

The Symmetry website is still being developed and will launch before the end of the calendar year.  When it does launch, it will be located at  However, However, Symmetry does have an operating Facebook page and Twitter account (@SymmetryReps).

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

16 replies on “Introducing A Brand New Sports Agency: Symmetry”

Good luck Mook!

Any internship programs yet?? Current Boson College student looking to stay in Boston with past experience with Fenway Sports Management!

Sure . . . just send a message through our site, find me on Facebook, or tweet at me.  I’d post the email address here, but then I would get a ton of spam from bots trolling the net for addresses.  I look forward to reviewing your resume. 

Thank you, Caroline!  Great idea on the book, Wah John, but our clients won’t be needing that because we take the time to guide them the right way through this stage of their lives. 

Way to go Mook & Brian!  Those that have the talent are sure lucky to have you watch their back and take them through the business channels!  I’m sure they appreciate your passion for the sport as well!  Congratulations and love seeing all your success.  Looks like a win-win to me and everyone involved in football loves a good ol’ win-win!

Congrats on the formation of the new company ! You are surrounded by an amazing team. With all things in place, this will be a very successful venture. Good Luck !

Not sure what you’re getting at, Evan, our split from National Sports Management was amicable, and we wish Mike and John over there nothing but the best.  Even if it wasn’t amicable, there is no cause of action available because we did everything above the board in our separation. 

Comments are closed.