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Headline Sports Business

Legacy Sports Group + The Agency Sports Management = 225 Clients

A couple of weeks ago, I linked to the official press release that documented the merging of a baseball agency (Legacy Sports Group – principals: Greg Genske, Scott Parker and Brian Peters) and a marketing agency (The Agency Sports Management – principals: Jordan Bazant, Kevin Canning, Peter Raskin, Russ Spielman, Andrew Witlieb) to form a brand new entity (The Legacy Agency aka TLA).

TLA was co-founded by Chief Executive Officer Mike Principe (formerly Managing Director of Blue Entertainment Sports Television (BEST) and EVP of SFX Sports Group) and Non-Executive Chairman Bart Campbell (Chief Executive of the Sports Marketing and Management business Essentially Group).  The company’s headquarters are in New York, but will also maintain offices in Newport Beach, Houston, San Francisco, Charleston, SC and London.

I recently received TLA’s roster of over 225 clients.  Here are some of the more notable athletes represented by the new agency (for team contract negotiation and/or marketing)

MLB
Carl Crawford – Boston Red Sox
Adam Dunn – Chicago White Sox
Ricky Romero – Toronto Blue Jays
CC Sabathia – New York Yankees
Rickie Weeks – Milwaukee Brewers
Vernon Wells – Los Angeles Angels

Talent Marketing – NFL
Reggie Bush – Miami Dolphins
Colt McCoy – Cleveland Browns
Mark Ingram – New Orleans Saints
Ndamukong Suh – Detroit Lions
Ryan Tannehill – Texas A&M
Osi Umenyiora – NY Giants

Coaches
Mick Cronin – Cincinnati Basketball
Randy Edsall – Maryland Football
Mark Fox – Georgia Basketball
Mark Gottfried – NC State Basketball
Ben Howland – UCLA Basketball
Steve Lavin – St. John’s Basketball

Golf
Matt Every – PGA
Jim Furyk – PGA
Robert Garrigus – PGA
Spencer Levin – PGA
Kyle Reifers – PGA
John Senden – PGA

Broadcasting
Troy Aikman – Fox
Marshall Faulk – NFL Network
Dan Hicks – NBC
Daryl Johnston – Fox
Chris Myers – Fox
Mitch Williams – MLB Network

Talent Marketing – Olympians
Lolo Jones -Track and Field
Trey Hardee – Decathlon
Rebecca Bross – Gymnastics

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.