Headline Sports Business

Legacy Sports Group + The Agency Sports Management = 225 Clients

A couple of weeks ago, I linked to the official press release that documented the merging of a baseball agency (Legacy Sports Group – principals: Greg Genske, Scott Parker and Brian Peters) and a marketing agency (The Agency Sports Management – principals: Jordan Bazant, Kevin Canning, Peter Raskin, Russ Spielman, Andrew Witlieb) to form a brand new entity (The Legacy Agency aka TLA).

TLA was co-founded by Chief Executive Officer Mike Principe (formerly Managing Director of Blue Entertainment Sports Television (BEST) and EVP of SFX Sports Group) and Non-Executive Chairman Bart Campbell (Chief Executive of the Sports Marketing and Management business Essentially Group).  The company’s headquarters are in New York, but will also maintain offices in Newport Beach, Houston, San Francisco, Charleston, SC and London.

I recently received TLA’s roster of over 225 clients.  Here are some of the more notable athletes represented by the new agency (for team contract negotiation and/or marketing)

Carl Crawford – Boston Red Sox
Adam Dunn – Chicago White Sox
Ricky Romero – Toronto Blue Jays
CC Sabathia – New York Yankees
Rickie Weeks – Milwaukee Brewers
Vernon Wells – Los Angeles Angels

Talent Marketing – NFL
Reggie Bush – Miami Dolphins
Colt McCoy – Cleveland Browns
Mark Ingram – New Orleans Saints
Ndamukong Suh – Detroit Lions
Ryan Tannehill – Texas A&M
Osi Umenyiora – NY Giants

Mick Cronin – Cincinnati Basketball
Randy Edsall – Maryland Football
Mark Fox – Georgia Basketball
Mark Gottfried – NC State Basketball
Ben Howland – UCLA Basketball
Steve Lavin – St. John’s Basketball

Matt Every – PGA
Jim Furyk – PGA
Robert Garrigus – PGA
Spencer Levin – PGA
Kyle Reifers – PGA
John Senden – PGA

Troy Aikman – Fox
Marshall Faulk – NFL Network
Dan Hicks – NBC
Daryl Johnston – Fox
Chris Myers – Fox
Mitch Williams – MLB Network

Talent Marketing – Olympians
Lolo Jones -Track and Field
Trey Hardee – Decathlon
Rebecca Bross – Gymnastics

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.