Headline Sports Business Sports Law

Ninth Annual Sports*Events*Marketing Experience (SEME) Conference

What: Ninth Annual Sports*Events*Marketing Experience (SEME) Conference

Where: Nationals Park in Washington D.C.

When: March 30-31, 2012

The following schedule and panelists are subject to change up until the day of the event.

FRIDAY, MARCH 30, 2012

8:00 AM – 9:30 AM: PNC Diamond Club – Registration and Breakfast

8:50 AM – 9:00 AM: PNC Diamond Club – Welcome and Introduction

  • Matt Winkler, SEME Founder / Georgetown University Associate Dean, Sports Industry Management

9:00 AM – 9:50 AM: PNC Diamond Club – Keynote Presentation

  • Ryan Kuehl, Under Armour, Director, Professional Sports

10:00 AM – 10:45 AM: PNC Diamond Club – Industry Trends and Outlook for 2012 in Sports

  • Andy Feffer, Washington Nationals
  • Bill Stone, CBS Sports Network, Executive Producer-The Alt Games
  • Joe Briggs, NFL Players Association
  • Phil de Picciotto, Octagon
  • Moderator: Matt Winkler, SEME Founder/Georgetown University Associate Dean

11:00 AM – 11:45 AM: PNC Diamond Club – Keynote Presentation

  • Tom Buesse, USA Today Sports Media Group, President

11:45 AM – 1:15 PM: Conference Center – Interactive Breakout Lunch Exploration

  • Gary Powers, Under Armour, Territory Sales Manager
  • Alan Gromest, Washington Nationals (MLB), Coordinator, Human Resources
  • Montez Sanchez, Washington Nationals (MLB), Human Resources
  • Rob Kaler, U.S. Soccer Foundation, Chief Operating Officer & General Counsel
  • Gina Ekmekjian, Tiger Woods Foundation, Events Manager
  • Clare Treanor, FedEx, Sports Marketing Advisor, Brand Engagement Marketing
  • Lara Potter, Washington Nationals (MLB), Vice President, Communications & Branding
  • Chris Watts, President’s Council on Fitness, Sports & Nutrition
  • Robert Sherman, American University Athletics, Assistant Athletics Director, Marketing
  • Mandy Murphy, Special Olympics International, Senior Manager, Media & Public Awareness
  • Greg Smith, University of Maryland Athletics, Marketing Assistant
  • Jennifer Skolochenko-Platt, Most Valuable Kids, Executive Director
  • Allen Hermelling, Washington Nationals (MLB), Director, Corporate Partnerships
  • Brett Sullivan, Comcast SportsNet, Digital Sales Manager
  • Blanton Jones, Georgetown Athletics (NCAA), Associate Athletics Director, Development
  • Steve Beck, Military Bowl Presented by Northrop Grumman
  • Chris Hudgins, Team Services LLC, General Manager & Senior Director, Consulting
  • Kaitlin Jacobi, Team Services LLC, Coordinator, Consulting
  • Cyrus Zolghadri, Formula Sports & Entertainment
  • Chitta Mallik, Perennial Sports & Entertainment, Senior Vice President, Football Division
  • Terese Whitehead, Williams & Connelly, Sports Marketing
  • VJ Mayor, Sporting Goods Manufacturers Ass. (SGMA), Business Operations Manager
  • Steve Lieberman, Comcast SportsNet, General Sales Manager
  • Jim Welch, USA Today, Deputy Managing Editor, Sports
  • Erin O’Boyle, NFL Players Association, Manager, Player Services & Development
  • Dan O’Neil, Georgetown University, Associate Athletic Director, External Affairs
  • Lauren Schram, Military Bowl presented by Northrop Grumman, Special Project Coordinator

1:15 PM – 1:45 PM: PNC Diamond Club – Keynote Panel: The Olympic ________

  • Desiree Filippone, U.S. Olympic Committee
  • Michelle Kwan, U.S. Olympian
  • Moderator: Christine Brennan, USA Today / ABC News

2:00 PM – 2:45 PM: PNC Diamond Club – The Changing Role of Media and Social Intelligence in Sports

  • David Schwab, Octagon, Vice President; Managing Director, First Call
  • Mark Pesavento, USA Today Sports Media Group, VP, Content
  • Jeff Genthner, Fox Sports, Senior Vice President, General Manager
  • Scott Novak, Sports Illustrated, VP, Communications/Brand Development
  • Moderator: Jimmy Lynn, JLynn Associates

3:00PM – 3:45 PM: PNC Diamond Club – Getting Hired: Human Resource Directors Q&A

  • Sonya Jenkins, Washington Nationals (MLB), Vice President, Human Resources
  • Carolyne Savini, Turnkey Sports & Entertainment, Director, Recruiting
  • Kevin Wright, Under Armour, College Recruiting Coordinator
  • Kate Skidmore, NFL Players Association, Director of Human Resources
  • Moderator: Buffy Filippell, Teamwork Online, Founder/President

4:00PM – 4:30 PM: PNC Diamond Club – Professional & International Sports

  • Greg Bibb, Washington Wizards & Mystics, Executive VP of Business Operations/COO
  • Lou Garate, NASCAR, Senior Director, Partnership Marketing
  • Cindy Gire, U.S. State Department, SportsUnited, Division Chief
  • David Peart, Pittsburgh Penguins (NHL)
  • Moderator: Jimmy Lynn, JLynn Associates

4:45 PM – 5:15 PM: PNC Diamond Club – College and Emerging Sports

  • Matt DiFebo, IMG College
  • Brian Edmonds, Colonial Athletic Association (CAA), Director, Corporate Partnerships
  • Keith Scully, US Lacrosse, Director, Strategic Partnerships
  • Moderator: Bobby Goldwater, The Goldwater Group

6:00 PM: Verizon Center – Potential Sports Panel


8:45 AM – 9:30 AM: PNC Diamond Club – Registration and Breakfast

9:40 AM – 9:45 AM: PNC Diamond Club – Welcome and Introduction

  • Matt Winkler, SEME Executive Director / Georgetown Associate Dean

9:45 AM – 10:15 AM: PNC Diamond Club – Sports Social Responsibility, Engagement and Globalization

  • Israel Negron, Washington Nationals (MLB), Senior Director, Community Relations
  • Maggie Glenn Carter, UN Foundation / NBA Cares, Partnership Officer
  • Moderator: Nina Bishop, Adjunct Professor, Georgetown

10:30 AM – 11:30 AM: PNC Diamond Club – Keynote Presentation

  • Dan Rossomodo, National Basketball Association (NBA), VP, Global Marketing Partnerships/ Head of Global Media

11:45 AM – 12:45 AM: Conference Center – Young Executives Speed-Networking Lunch Breakout Sessions

  • John Bonacci, Under Armour, Strategic Sales Coordinator
  • Kelty Carpenter, ESPN, Programming & Acquisitions
  • David Francis, U.S. Olympic Committee, Coordinator, Legal and Government Affairs
  • LaRhonda Lombardi, Wizards(NBA)/Mystics(WNBA), Manager of Programs and Administration
  • Angela Alfano, Washington Redskins (NFL), Corporate Communications/Public Relations
  • John Fitzpatrick, NFL Players Association, Licensing Coordinator
  • Paige Keffer, Octagon, First Call, Celebrity Consulting
  • Liam Brown, Turner Sports Digital, Manager, Digital Promotions and Marketing
  • Lane Errington, US Lacrosse, Marketing & Public Relations Associate
  • Scott Allen, USA TODAY Sports Media Group, Coordinator, Youth Sports Marketing and Development
  • Erika Schultz, Washington Redskins (NFL), Account Executive
  • Alyssa Moore, Frederick Keys (AA), Account Manager
  • Ben Diestel, USA TODAY Sports Media Group, Coordinator, Properties, Leagues and Promotions
  • Jake Serwer, Fox News Channel, Production Assistant
  • Joe Schoenbauer, James Grant Sports Ltd.
  • Matt Sincaglia, RedPeg Marketing, Coordinator, Strategy & Brand Planning
  • Chase Cates, ESPN Radio Network/Redskins, Account Executive
  • Andrew Dawson, USA TODAY Sports Media Group, Manager, Advertising Sales
  • Ashley Forrester, Events DC, Manager, Communications and Marketing
  • Zack Malet, ESPN, Content Analyst
  • Carlyle Abbott, Washington Redskins (NFL), Marketing Manager
  • Rusty Watkins, New Jersey Devils (NHL), Fan Experience Rep
  • Rachel Buck, George Mason Athletics, Assistant Director of Athletic Communications
  • Ross Romano, Australian Baseball League (MLB), Coordinator, Media and Communications
  • Jen Gallagher, KaBOOM!, Project Manager
  • Joe Castro, Dynamic Living Fitness / Army Ten-Miler, Operations Coordinator
  • John Chermak, Maryland Athletics, Ticket Office
  • Kaitlyn Campi, Comcast SportsNet, Account Executive
  • Matt Mancini, Princeton Athletics, Assistant Director, Football Operations

1:00 PM – 1:30 PM: Conference Center Room 3 – Communications and Public Relations in Sports

  • Moderator: Kurt Kehl, Monumental Sports / Washington Capitals

1:00 PM – 1:30 PM: PNC Diamond Club – Business & Finance in Sport

  • Michael Williamson, DC United (MLS), Chief Financial Officer
  • Moderator: Bobby Goldwater, The Goldwater Group, Principal

1:45 PM – 2:15PM: Conference Center Room 3 – Strategic Marketing in Sports

  • David Eyl, Sportstoday, Vice President, Business Development
  • Mark Fine, Harlem Globetrotters, Sr. Marketing Director
  • Moderator: George Perry, Rosetta Stone

1:45 PM – 2:15PM: PNC Diamond Club – Law, Contracts, Negotiations and Representation in Sports

  • Joe Briggs, NFL Players Association, Counsel
  • Rich Brand, Arent Fox, Partner, Sports Practice
  • Moderator: Pete Bockelman, Comcast Spectacor

2:30 PM – 3:00 PM: Conference Center Room 3 – Sponsorship, Revenue Development and Ticketing

  • Kathy Devine, Monumental Sports & Entertainment, Director, Corporate Marketing
  • Steve Lieberman, Comcast SportsNet, General Sales Manager
  • Mark Washo, Playbook Management International, Managing Partner
  • Danny Callahan, Tiger Woods Foundation AT&T National
  • Moderator: George Perry, Rosetta Stone

2:30 PM – 3:00 PM: PNC Diamond Club – Facilities, Operations and Events Development in Sports

  • Marty Conway, IMRE Sports, Vice President, Sports Marketing
  • Moderated by: Bobby Goldwater, The Goldwater Group, Principal

3:15 PM – 3:45 PM: Conference Center Room 3 – Digital Media, Consumer Engagement and Mobile in Sports

  • Scott Lewis, Washington Nationals, Director, Consumer Marketing
  • Mike Chan, Washington Capitals, Director, Strategic Marketing
  • Dan Shanoff, Quickish, Founder
  • Andy Zipfel, USA Today, Senior Director, Sports Marketing and Development
  • Moderated by Steve Kessen, Fathom Online

3:15 PM – 3:45 PM: PNC Diamond Club – Economics and Brand Management in Sports

  • George Perry, Rosetta Stone
  • Moderated by: Jimmy Lynn

3:55 PM – 4:15 PM: Conference Center – The SEME Wrap-Up Experience

  • Matt Winkler, SEME Executive Director/ Georgetown University Associate Dean, Sports Industry Management

Cost: Varies between $100 – $300. Register here.


By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.