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How Football Agents Get Their Clients More Money

ESPN NFL Business Analyst, Andrew Brandt, knows himself some football.  Not only was he formerly Vice President of Player Finance and General Counsel of the Green Bay Packers for roughly a decade, he also was a well known football agent at one point in his life.  Thus, when he opines about football agency related matters, it is probably worthwhile to pay attention.

Recently, Brandt provided his thoughts on the “Agent Playbook” – the strategies agents use to try to get their clients more money.  Here is the script:

1. Express feelings of disappointment about the current contract.

2. Absent a team response, suggest that a trade may be beneficial for both sides.

3. Absent a team response, seek permission to survey teams for a possible trade (which some agents do anyway without permission).

4. Absent a team response, express the possibility and/or probability that the player may skip offseason workouts, minicamps, OTAs and perhaps even training camp, which, of course, would breach his contract.

And then, as Brandt explains, the team has three options:

(1) do nothing; (2) rip up the existing contract and replace it with a new one to the player’s liking; or (3) something in between

So what about a player like Drew Brees?  It seems as though his agent has only gotten past step one of the script and that thus far, the Saints are doing nothing.  Might the team change its stance once Brees’ agent goes to step two?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on “How Football Agents Get Their Clients More Money”

I think we all know that Brees is set in NO. Albeit with the bounty claims and such it makes it seem that the NFL’s sweetheart would leave but he has to much tied up in the program there in NO. He is the heart and soul of that city and he knows it, without Brees there are no Saints. Both side are waiting for the other to react. The Saint can’t and won’t lose Brees. IMO atleast.

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