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Agent Peter Carlisle Says Michael Phelps’ Partnerships Will Be More Meaningful And Longer In Duration

Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division.  The general discussion was focused on how Phelps will be marketed now that his career in the pool has been declared to be complete.  Here is a quote from the interview:

“Partnerships now have to be not only longer in duration, but they’ve got to be more meaningful.  Now it’s much less a financial consideration as it is the depth and meaning of the partnership. So it’s where are we going globally, how is he going to be activated, how meaningfully does it integrate with some of the other objectives he has such as his foundation, his goals to grow the sport of swimming.  So it’s much more of a partnership than a transactional spokesperson deal.” – Peter Carlisle.

At the end of the interview, the reporter also mentions that Carlisle promised Fox Business the scoop (after the Olympics) on a brand new global partnership that Phelps is about to enter into.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.