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The Legacy Agency’s Latest Acquisition Gives Baseball Division A Greater Worldwide Presence

The Legacy Agency (TLA) has acquired the business and assets of Peter E. Greenberg and Associates (PEG), which will enhance TLA’s baseball division by providing a better connection to Latin America and Japan.  The transaction happens to be a perfect match between two companies that have a favorable reputation in the baseball industry.

TLA is known for a very strong domestic baseball practice, with agent Greg Genske at the helm.  In 2012, he represented 5 players selected in the first round (plus supplemental first) of the MLB Rule 4 Draft, including the #4 overall pick from Louisiana State, Kevin Gausman (drafted by the Baltimore Orioles).  Noticeably absent from the MLB Draft advisor/player list is Peter Greenberg’s name, but for a good reason.  Since he focuses on the representation of foreign born players, he is concerned with driving up the price of their free agent deals (said players are not subject to the MLB Rule 4 Draft).

“We are delighted to have made this strategic acquisition, which cements our position as a market leader in baseball representation,” said Mike Principe, CEO of TLA.  “Peter E Greenberg and Associates will provide us with a greater presence in Latin America, and secondarily, Asia, as well as a platform to grow wider in the sports marketing sector.  We welcome Peter and his team to TLA and are excited as to the enhanced offering and the opportunities we can provide to our clients.”

Genske also seemed very pleased with the acquisition and said that Greenberg is “an excellent agent with a sterling reputation in our industry.”  He went on to praise Greenberg for building his business with class and integrity.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.