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The Legacy Agency’s Latest Acquisition Gives Baseball Division A Greater Worldwide Presence

The Legacy Agency (TLA) has acquired the business and assets of Peter E. Greenberg and Associates (PEG), which will enhance TLA’s baseball division by providing a better connection to Latin America and Japan.  The transaction happens to be a perfect match between two companies that have a favorable reputation in the baseball industry.

TLA is known for a very strong domestic baseball practice, with agent Greg Genske at the helm.  In 2012, he represented 5 players selected in the first round (plus supplemental first) of the MLB Rule 4 Draft, including the #4 overall pick from Louisiana State, Kevin Gausman (drafted by the Baltimore Orioles).  Noticeably absent from the MLB Draft advisor/player list is Peter Greenberg’s name, but for a good reason.  Since he focuses on the representation of foreign born players, he is concerned with driving up the price of their free agent deals (said players are not subject to the MLB Rule 4 Draft).

“We are delighted to have made this strategic acquisition, which cements our position as a market leader in baseball representation,” said Mike Principe, CEO of TLA.  “Peter E Greenberg and Associates will provide us with a greater presence in Latin America, and secondarily, Asia, as well as a platform to grow wider in the sports marketing sector.  We welcome Peter and his team to TLA and are excited as to the enhanced offering and the opportunities we can provide to our clients.”

Genske also seemed very pleased with the acquisition and said that Greenberg is “an excellent agent with a sterling reputation in our industry.”  He went on to praise Greenberg for building his business with class and integrity.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.