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Bio Of Casey Wasserman Gives Glimpse Of Potential IMG Worldwide Bid

CEO, Wasserman Media Group; Owner and CEO, Los Angeles Avengers The Hollywood scion's agency represents a Dream Team, including soccer's Mia Hamm, 20 Beijing Olympic athletes, and seven of the top 15 NBA picks.
CEO, Wasserman Media Group; Owner and CEO, Los Angeles Avengers The Hollywood scion's agency represents a Dream Team, including soccer's Mia Hamm, 20 Beijing Olympic athletes, and seven of the top 15 NBA picks.
Casey Wasserman, CEO, Wasserman Media Group is featured in a New York Times article that discusses a potential bid for IMG Worldwide.

Over the weekend, Brooks Barnes wrote a wonderful article on the chief executive officer of Wasserman Media Group, Casey Wasserman.  Nestled within that brief biography is a little known fact – Wasserman is contemplating a bid for IMG Worldwide, which has been well documented as a company that is up for sale and probably going to fetch billions of dollars in exchange for its assets and relationships.

As Mr. Wasserman contemplates a bid for IMG, he must weigh a challenge coming from an unlikely corner: Hollywood. The two biggest talent agencies, Creative Artists Agency and William Morris Endeavor, are both likely IMG bidders. Creative Artists, in particular, has been muscling into sports as the movie business shrinks and star wattages dim. Another movie company, Relativity Media, has also been coming on strong in sports; last year, it bought the football agency Maximum Sports Management and SFX Baseball.

It actually is not a complete surprise that Wasserman may be contemplating a bid for IMG.  Back in April, Wasserman Media Group was listed among other potential agencies as potential purchasers.  However, while Wasserman may put in a bid, it may be difficult for the $150 million business to compete with the likes of Creative Artists Agency.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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