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Bio Of Casey Wasserman Gives Glimpse Of Potential IMG Worldwide Bid

CEO, Wasserman Media Group; Owner and CEO, Los Angeles Avengers The Hollywood scion's agency represents a Dream Team, including soccer's Mia Hamm, 20 Beijing Olympic athletes, and seven of the top 15 NBA picks.
Casey Wasserman, CEO, Wasserman Media Group is featured in a New York Times article that discusses a potential bid for IMG Worldwide.

Over the weekend, Brooks Barnes wrote a wonderful article on the chief executive officer of Wasserman Media Group, Casey Wasserman.  Nestled within that brief biography is a little known fact – Wasserman is contemplating a bid for IMG Worldwide, which has been well documented as a company that is up for sale and probably going to fetch billions of dollars in exchange for its assets and relationships.

As Mr. Wasserman contemplates a bid for IMG, he must weigh a challenge coming from an unlikely corner: Hollywood. The two biggest talent agencies, Creative Artists Agency and William Morris Endeavor, are both likely IMG bidders. Creative Artists, in particular, has been muscling into sports as the movie business shrinks and star wattages dim. Another movie company, Relativity Media, has also been coming on strong in sports; last year, it bought the football agency Maximum Sports Management and SFX Baseball.

It actually is not a complete surprise that Wasserman may be contemplating a bid for IMG.  Back in April, Wasserman Media Group was listed among other potential agencies as potential purchasers.  However, while Wasserman may put in a bid, it may be difficult for the $150 million business to compete with the likes of Creative Artists Agency.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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