Lagardère Unlimited lost a Chief Operating Officer when Kevin O’Connor left the company to become a Senior Advisor to Arnaud Lagardère, the General and Managing Partner of Lagardère SCA. It now has a new Chief Executive Officer and President after it hired sports industry veteran Andy Pierce to fill that particular position.
Pierce was formerly involved in Golf and Consulting at Creative Artists Agency. He served at CAA from April 2009 until the recent announcement that he was joining Lagardère Unlimited. Prior to CAA, Pierce served in a similar capacity at IMG Worldwide. He was an IMG employee for more than 25 years and was instrumental in running IMG’s well-known Golf division.
In 2009, when Pierce departed IMG for CAA, CAA Sports co-head Howard Nuchow said,
“Andy is one of the most accomplished and well-respected executives in the business and his experience helping blue-chip marketers drive business though successful sports partnerships will be invaluable to us.”
In his new role as Lagardère Unlimited CEO and President, Pierce will lead the company’s North American platform, reporting directly to Arnaud Lagardère.
“Andy is a trusted leader,” said Mr. Lagardère. “His 30 years of experience in forming corporate partnerships and within the sports industry will enhance our existing business and will bring about several new lines of business for Lagardère Unlimited globally. I have full confidence in Andy’s ability to lead and grow our sports business in North America.”
