College Football Players Endorsements Headline

What If You Represented Teddy Bridgewater?

Louisville Cardinals quarterback Teddy Bridgewater (5) reacts to a touchdown during the fourth quarter against the Cincinnati Bearcats at Nippert Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports
Louisville Cardinals quarterback Teddy Bridgewater is the subject of a hypothetical marketing project. Photo Credit: Andrew Weber-USA TODAY Sports

Imagine you are Teddy Bridgewater’s agent.  I can think of worse possible scenarios.  You are in line to represent an individual who is currently deemed to be a top pick in the 2014 NFL Draft, and likely the No. 1 overall selection.

Recently, I have shown off some of my Fall 2013 Indiana University Bloomington students’ final projects.  They were tasked with picking a current student-athlete with professional aspirations and ability, and come up with a sort of pitch-deck showing off the athlete’s talents.  Previously, I have uploaded one group that chose to focus on Kansas Jayhawks basketball player Andrew Wiggins and another that selected Kentucky Wildcats basketball player Julius Randle as its subject.

Today’s project highlights Louisville quarterback Teddy Bridgewater.  Embedded below is a thorough pamphlet that contains Bridgewater’s “football resume”, some statistical comparisons, and key statistics.  The following document is a marketing brochure wherein the group chose to focus on Adidas, the Susan G. Komen Foundation and Yum! Brands as entities that would be good fits for Bridgewater.  Enjoy!

Teddy Bridgewater Pamphlet

Bridgewater (Endorsements)

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.