Atlanta-based sports agency, CSE, recently bolstered its extensive client list by adding a group of sports broadcasters and media personalities, including TheBigLead.com Founder, Jason McIntyre, former baseball player and MLB studio analyst Mark DeRosa, CNN International Sports “World Sport” anchor Don Riddell, and ESPN “Around the Horn” analyst Frank Isola.
According to Sports Business Journal’s, Liz Mullen, the group will be represented by Mark Carmony (CSE SVP of Client Representation), Matt Kramer (VP of Broadcasters), and agent Kim Garner.
“We’re excited to be working with each of those media personalities,” Kramer said to Sports Agent Blog. “Each one of them brings something unique to their respective networks and websites. As our division continues to grow, we look forward to furthering the careers of Mark, Jason, Don and Frank.”
For McIntye, in particular, the “rapidly changing” media landscape over the past couple of years led him to pursue working with an agent who understood the media business and could find creative television and radio partners/deals for him. CSE also just negotiated his new deal with USA Today Sports.
“I’m very pleased with the commitment Dave Morgan, Chris Pirrone and USA Today Sports has shown for me recently with this new deal at The Big Lead,” McIntyre said. “On top of that, I’m excited to entertain any other opportunities that come my way. In a very short time, Matt has opened a lot of doors for me, and hopefully that will continue.”
CSE is an integrated agency that represents 200-plus clients and conducts work across different areas within the sports industry, including marketing, sponsorship, advertising, media production, client representation, and more.