Headline Sports Business

NBA Financial Advisor Justin Bass Joins True Capital Management

Justin Bass
Justin Bass

NBA Financial Advisor Justin Bass moves from SunTrust to True Capital Management. True Capital Management is a prominent wealth management firm specializing in athletes, entertainment professionals and other high net-worth individuals. Founded in 2006 under the belief that a broad based life management platform is essential to creating wealth and having good wealth management, the firm now counts over 200 professional athletes and entertainers as clients and manages over $500 million in assets with offices in San Francisco, New York, and Los Angeles.

The company has added veteran industry advisor Bass as Managing Director. Bass brings with him over 20 years of financial management, investment counseling and family office-related experience. Prior to joining True Capital Management, Bass served as a Managing Director in the Sports & Entertainment Group at SunTrust Bank from 2011 until 2014. In addition, Bass spent 15 years at CSI Capital Management where he was a Partner and Managing Director.

Bass is a graduate of University of California, Los Angeles (UCLA) and holds a J.D. from University of California, Hastings College of Law. He is a member of the Sports Lawyers Association, the Financial Planning Association of San Francisco, and is registered with the Financial Industry Regulatory Authority.

Doug Raetz, CEO and co-founder of True Capital Management had this to say about adding Bass to the firm “Justin’s passion for working with clients to build and sustain wealth is unmatched by his peers in the sports and entertainment industry… Our internal team, along with our clients, will greatly benefit from his expertise in asset management and financial planning, [as well as] his genuine desire to create longstanding wealth.”

“I am very excited to join the True Capital Management team,” stated Bass. “This firm has a strong culture, robust platform and leadership that allows us to take a comprehensive approach to helping clients achieve and maintain financial success.”