Headline Sports Business

You First Sports and Corporate Travel Management Solutions Extend Strategic Partnership

Per a press release, You First Sports announced today that they have extended their agency partnership with Corporate Travel Management Solutions (ctms). You First Sports will continue to work closely with ctms and their senior management team to develop a strategy, lead key introductions, and negotiate strategic partnerships with sports and entertainment properties throughout the U.S. and internationally.

“For the past few years, we have been working closely with ctms on developing new strategic relationships within the sports and entertainment space to grow their business and increase their brand awareness as a leader in the travel sector. As the growth has surged, we are excited to work on expanding their portfolio of sports and entertainment properties throughout North America and into other global properties where there are strong business angles to leverage. Furthermore, the launch of their new jet charter company, JETLUX, brings an abundance of new private aviation opportunities to the table within the industry,” said Matt Firestone, Managing Director for You First Sports.

In the past year alone, ctms has aggressively expanded its sports and entertainment portfolio by reaching marketing and business partnerships with properties such as Orlando City SC (MLS), Dallas Mavericks (NBA), Jacksonville Jaguars (NFL), Nashville Predators (NHL), and NY Jets (NFL).

“We still see the sports and entertainment sectors as very important verticals for our business lines to develop. By continuing our partnership with a reputable global agency such as You First Sports, we can continue to work together to formulate a go-to-market strategy to align with more properties in the sports and entertainment industries,” said Tom Osovitzki, CEO of ctms. “We are excited to expand our presence by identifying the right properties who are able to provide the ideal business environment for our ctms brand and new JETLUX division to prosper.”

Corporate Travel Management Solutions (ctms) is an award winning business travel management company. Ranked number 231 on the 27th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies, ctms offers a comprehensive range of integrated travel management services providing clients with the technology and service to manage their business travel with maximum efficiency. For more information about ctms, visit

You First Sports is a global sports marketing agency headquartered in Madrid, Spain with U.S. operations based in Atlanta and Miami, Florida. The firm specializes in sponsorship strategy, brand activation, and athlete representation. You First Sports has offices throughout Europe, U.S., Asia, and Latin America and represents more than 500 international professional basketball and soccer players, including more than 30 players in the NBA.