Per a press release from the company, Octagon, a global sports and entertainment leader, introduced a new brand identity focused on the endless potential that exists for the agency’s global family of talent, brands and employees.
Over the past decade, the company has become an industry leader in both sports and entertainment, representing top athletes and personalities. Octagon clients include two-time defending NBA MVP Stephen Curry and the most decorated Olympian of all time Michael Phelps, both of which have had quite the last year.
Octagon Chairman and CEO, Rick Dudley, said “Our new branding is a reflection of who we are today, and where we’re headed in the future. Simply put, where others see complexity, we see possibility. We are a team of 800 strong across the globe, using our unique blend of brains and creativity to predict, produce and perform for our talent and brand clients.”
The new brand identity goes deeper than just a revamped logo. Octagon launched a new global website, coded and developed entirely in-house by The Content Group at Octagon. It also launched “new tools,” and “new capabilities.” New tools come from the agency’s own study “The Passion Shift,” which takes an in depth look at sports fan’s propensity for sponsored Snapchat filters, cross-screening, fantasy sports, in-stadium habits and more. In order to better understand polycultural millenials and their consumption habits.
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New capabilities covers Octagon’s new acquisition of one of the Asia Pacific region’s leading branded entertainment and content production companies, Milkmoney.
In addition, the hiring of John Shea, president, marketing and events, and Jeff Ehrenkranz as President, marketing international in early 2016 started the transition to this new brand identity.