Sports Agents Sports Business

The Rapid Growth Of Goal Line Football Takes Representation Industry By Storm

Brian Levy began his career as a NFLPA Agent, but in such a competitive industry decided that he needed to differentiate himself to achieve success. To do so, he has built a business of representing both football players and coaches, who also need assistance in negotiating multi-million dollar contracts, buyouts, etc. on both the collegiate and professional levels, but are not as highly sought after in terms of recruiting for agents.

Levy has been a certified NFLPA Contract Advisor since 1990, after receiving both his BA and MBA at George Washington university. He is the founder and CEO of Goal Line Football, which represents some of the biggest names in coaching including Pittsburgh Steelers Head Coach Mike Tomlin and Vanderbilt Head Coach Derek Mason. In addition, he has represented clients drafted in every round of the NFL Draft.

Per Liz Mullen, Levy and Goal Line Football hired Cedric Saunders as its VP of Football Operations. Saunders brings 17 years of NFL experience to the agency, including the past 10 with the Detroit Lions, most recently serving as the Sr. VP of Football Operations. With the Lions, he was involved with player personnel to help develop the team’s roster, evaluated draft-eligible talent as well as positional needs for the draft, according to Goal Line’s website.

As Goal Line’s practice has increased (Levy has signed 50 coaching clients in the past two years in addition to 15 players), he needed someone who knows the intricacies of the game of football in terms of recruiting and player evaluation – Saunders is the perfect fit. In fact, it is almost as if Saunders’ career has come full circle, since Levy represented him during his own playing days.