Per a press release, Los Angeles Lakers guard Josh Hart has signed a new multi-year partnership with leading gaming headset and audio
accessory brand Turtle Beach. The
brand will become the official audio partner of Hart. The partnership was
negotiated by his agency, Roc Nation Sports.
The second-year player and former NCAA Champion out of Villanova
is an avid gamer, as can be seen by his Twitter presence.
Fortnite really is messing up their gameplay. It’s sad
– Josh Hart (@joshhart) November 16, 2018
So is the Pokémon game that comes out tomorrow on the Switch like the regular gameboy Pokémon?
– Josh Hart (@joshhart) November 16, 2018
The partnership is unique in that it is a crossover between eSports and professional sports. Whilst many choose to look for the best gaming headset under 100 for their setup, this promotion may lure them into trying something different. As part of the partnership, Hart and Turtle Beach will also produce content highlighting the power and benefit of using high-quality audio equipment when playing both on the court and online. Hart will also have input in future development of Turtle Beach products.
“We strive to align ourselves with partners who share our passion for gaming, and we’re impressed with everything Josh represents both as a pro athlete and as a gamer,” said Juergen Stark, CEO, Turtle Beach. “We’re thrilled to have Josh join the Turtle Beach team, and can’t wait to integrate him with our fans, while introducing his fans to our winning lineup of gaming headsets.”
“As a professional athlete I understand what’s needed to perform at the highest levels of competitive play, both on and off the court,” said Hart, the MVP of the 2018 NBA Summer League. “Turtle Beach headsets amplify my gaming with the best possible sound, and I’m thrilled to have a partner in my corner that’s as passionate about gaming as I am.”