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James Harden and Donovan Mitchell to Headline March Madness BODYARMOR Campaign

Expect to see a new BODYARMOR commercial to air this during March Madness Tournament, Directed by Kobe Bryant. 

As this is the second installment of BODYARMOR’s “Thanks” campaign, the commercial features NBA stars James Harden and Donovan Mitchell, who were college standouts at Arizona State and Louisville, respectively. Both Harden and Mitchell promote the product and joke about old technology in the commercial, specifically the way brackets used to be picked, before the internet.

Fans can also check out BODYARMOR’s NCAA Bracket Challenge and put their brackets to the test against Official BODYARMOR athletes here.

With Kobe Bryant known as being one of the top and original investors in BODYARMOR, his $6 million dollar investment in 2014 is now worth over $200 million, per Darren Rovell. Bryant also received an Oscar awardin 2018 for his Animated Short, “Dear Basketball.”

By Amador Nazarov

Amador is a recent graduate of the University of Oregon, based out of the San Francisco Bay Area.