Endorsements MLB Players

Reigning NL MVP Christian Yelich Boasts Growing Endorsement Portfolio

Milwaukee Brewers left fielder Christian Yelich is off to a hot start in the 2019 campaign after winning NL MVP honors last year. Yelich is batting .328 with five home-runs, and is getting on base at a .425 clip. He is also raking in sponsorship deals.

As you may know, Wisconsin is famous for its cheese, and Yelich is now a partner of Sargento. Sargento is already a large corporate sponsor for the Brewers as they hold the rights to the team signage in the dugout. With the deal, Sargento will use Yelich’s name and likeness on packaging and advertising efforts.

American Family Insurance, the newest stadium sponsor for the Brewers, has also added Yelich to their clientele. Addtionally, Pepsi, Associated Bank, and the local Chevy dealers association have also partnered with Brewers outfielder. He has apparel deals with Under Armour, Stance, and New Era as well as deals with Steiner Sports, Topps, and Louisville Slugger.

Paragon Sports has handled Yelich’s off-field marketing deals since he was drafted by the Marlins in 2010. Yelich, who is only 27, is primed to have his MLB career and marketing endorsements continue to skyrocket.

This past offeseason Yelich made appearances on television shows, Magnum PI, as well as Rob Dyrdek’s MTV show, Ridiculousness. Paragon Sports President Joe Longo said he is having talks with brands in Japan (his grandfather is Japanese) as Yelich continues to gain global appeal.

By Josh Goldberg

Josh is a recent graduate of Florida International University's College of Law. He works at a law firm with the Franchise Law, Innovation & Technology, and Sports & Entertainment Law groups. He is the founder of Light Social Digital Media & Marketing - a content creation and branding agency for athletes.

Email: [email protected] | Twitter/Instagram: @IAmJoshGoldberg