Endorsements NFL Players Sports Business

Tom Brady Signs With WME For Off-Field Endeavors

Tom Brady has signed with William Morris Endeavor talent agency for off-field representation. Brady’s off-field endeavors include TB12, his performance brand that includes his TB12 facility, exercise equipment and his book. TB12 plans to open new facilities in New York, Miami, Chicago, Los Angeles, San Francisco, London and Toronto. 

WME represents several other prominent athletes including Serena Williams, LeBron James, Stephen Curry and Kevin Durant. 

The 6-time Super Bowl champion is still represented by Don Yee of Yee & Dubin Sports for his NFL contracts. Brady and the Patriots agreed to a 2-year contract extension. According to Ian Rapoport, “The Patriots and QB Tom Brady are in agreement on a 2-year deal worth $70M, source said, thru 2021. He gets $23M this year, then $30M and $32M in the following years – though both sides are amenable to adjusting it if the situations warrants. It’s essentially year-to-year.” This contract extension makes him the 6th highest-paid QB in the league.