International Basketball Sports Agents Sports Business

Tandem Sports And Entertainment Has Announced Merger With YouFirst Sports

Tandem Sports and Entertainment has merged with YouFirst Sports, a Spanish multinational talent representation agency.

Tandem has an impressive client roster of Ray Allen, Tim Duncan and Grant Hill. It also represents the potential NBA Rookie of the Year recipient Ja Morant. President of Tandem, Jim Tanner, said that “merging our efforts in basketball will create exciting new possibilities as well as broader expertise”.

YouFirst has been one of the leaders in European basketball representation for some time, and also has a roster which consists of Serge Ibaka and Kristaps Porzingis. With offices across eleven countries, its international reach will give Tandem more access to high level markets for foreign players.

NBA rosters feature 108 international players in 2019-20, and that number is expected to increase over the years. The merger puts both parties in the position to capitalize on this trend.