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VaynerSports Continues Its Expansion With Gaming Division

The Vaynerchuk duo of AJ and Gary have been in the news of late as their athletic talent agency, VaynerSports, most recently announced an expansion into the world of baseball.

Now, VaynerSports has spawned VaynerGaming, the agency’s first foray into the world of esports and gaming personalities.

According to the eSports Observer, VaynerGaming will be led by veteran marketing agent Darren Glover. Glover was most recently the CEO of Wombo Sports, a media and entertainment agency focused on gaming and the e-sports culture.

VaynerGaming will also be led by AJ Vaynerchuk and Mike Neligan who both run VaynerSports.

As it relates to the elder Vaynerchuk, Gary, this is not his first venture into the world of e-sports and gaming. Vaynerchuk is an investor in the Minnesota RØKKR – a team in the Call of Duty League.

Says Gary Vaynerchuk, “I have been quietly paying attention to the gaming industry for over a decade, building relationships and following the trends. One of the most exciting things about it, for me, is the gamers themselves. And when I look at the culture, the interest in the sector from other athletes, artists, celebrities – it is enormous. This is a very significant expansion for VaynerSports.”

To that end, VaynerGaming already has its first client in the 2019 Esports Gamer of the Year, Kyle “Bugha” Giersdorf. Bugha boasts over 1.1M unique followers on Twitter and roughly 2.98M subscribers on YouTube at just 17 years old.

Although Bugha has made his brand in Fortnite, it is apparent that VaynerGaming will be a serious player and foundational leader in this space that is sure to create a path to representation for other gamers.

More information can be found at the company’s website, which is linked here.