Entertainment Sports Business

Marshawn Lynch Joins Sports Betting Partnership

Beast Mode® is taking his next venture into sports betting. Marshawn Lynch, the 5x Pro Bowler and Super Bowl Champion, has begun a content partnership with that will run throughout the 2020 football season., or SBD, is a free online resource for all things sports betting news, information, and analysis. The foundation of the partnership is content creation with Beast Mode® style and flare. Using his video production company, Beastmode Productions, LLC, Lynch will participate in unorthodox challenges with odds stacked against him. All the while, the videos are highlighting SBD ‘s betting tools, analysis, and advice from the site’s oddsmakers and betting experts.

To put the content in perspective, the first video was if you would bet against BeastMode® on best-out-of-five field goals. As part of the challenge, Lynch will kick fields goals from various distances as the odds and chances are displayed. The presence of Marshawn Lynch is infectious with over 7,000 views of the video on Instagram alone. When speaking about Lynch’s reach, Austin Nunn, director of marketing at SBD, stated, “When Marshawn speaks, people definitely listen. [He] has his own way of capturing people’s attention, and we are beyond excited to partner with him.”

Even though, Lynch has just begun to tap into the sports betting world, he is no stranger in his reputable brand and marketing. Lynch has not only transformed Beast Mode® into a business but a lifestyle and it’s carried through all of the projects he touches. His notable businesses include: Beastmode Apparel, Beastmode Productions, Rob Ben’s restaurant, BPLK Real Estate and Fam 1st Family Foundation. Lynch has also invested in esport gaming team NRG, and his most recent TV appearance was in season 3 of HBO’s Westworld.

The content campaign will be available on multiple social media platforms and on the SBD website. Follow on Twitter (@SBD) and Instagram (@SportsBettingDime) and Marshawn Lynch on Twitter (@MoneyLynch).