SPORTFIVE Launches New Global Golf Strategy, Naming Steve Loy as President

SPORTFIVE recently launched a new global golf strategy that is focused on expanding its business around the world and building on its already strong presence in the United States and Asia. Along with the goal of building upon their current player representation and event management operations, SPORTFIVE is aiming to create more business opportunities with golf rightsholders and brands that market in golf.

Led by newly promoted President, Steve Loy, SPORTFIVE is prepared to make that jump. Loy joined SPORTFIVE in 2012 and has spent over 30 years working in professional golf. “We are very excited about the potential for Golf as a cornerstone of our global business and to have someone as accomplished as Steve at the helm,” said Stefan Felsing, CEO of SPORTFIVE’s global leadership team.

SPORTFIVE already has a diverse and impressive portfolio of golfers, including notable professionals Phil Mickelson, Jon Rahm, Keegan Bradley, Brandt Snedeker, Sungjae Im, and Davis Love III. With the help of this new global golf strategy, that portfolio is ready to grow even further.

As a market leader with a customer-focused approach and a dedication to data intelligence and research, SPORTFIVE is prepared to succeed in this global leap.