AxisStars, a community for professional athletes and entertainers, has recently entered into an exclusive partnership with OpenSponsorship, an athlete influencer marketplace.
AxisStars works directly with over 400 sports professionals to help them create a better future. By facilitating partnership and branding deals as well as helping clients extend their businesses and reach, AxisStars helps build and support a more wholistic athlete. This dynamic organization is led by CEO and ex-Manchester United and France footballer, Louis Saha and COO Kate Hamer.
OpenSponsorship, led by CEO and former sports agent Ishveen Anand, is an affordable, transparent marketplace that facilitates partnerships between professional and brands. OpenSponsorship directly connects brands to over 7,500 professional athletes, including NFL stars, Olympic gold medalists, NBA Champions, and many more. “Athletes make amazing influencers for brands – these are people who have built a career and organic following and are now putting their hands up to work with products that really fit with them. This partnership furthers our mission to bring transparency – it’s about breaking down the shroud of inaccessibility around athletes who once seemed so unreachable,” says Anand.
The goal of this partnership is to empower the athlete even more. Both companies aim to create more offseason opportunities to help manufacture a secondary stream of income for athletes, knowing that seasonal breaks and retirement can have a serious impact on them. That is why this partnership’s mission, to bring transparency and a professional plan to athletes, is vital.
“The partnership allows us to fuel AxisStars with a wealth of opportunities for pro-athletes to generate extra income and put the decision-making into their own hands,” comments Louis Saha, Founder and CEO of AxisStars.