Earlier this week, one of the more prominent African football clubs Mamelodi Sundowns announced they have teamed up with Roc Nation Sports. Head of Football, Alan Redmond will be consulting from the London Office regarding transfers and the global football market. This alliance gives the football club access to commercial platforms and other business opportunities.
According to the team’s press release, the nature of the partnership will revolve around the following results:
- Brand Amplification/ Creative Activation
- Social Media Strategy and Execution
- Commercial Sales
- Community Initiatives
- Fan Engagement
- Retail/Hospitality Support
- Football consultation regarding transfers and the global football market
Mamelodi Sundowns FC is currently the 2021 Domestic League Champions: with 11 League titles, 18 Domestic Cup Titles and the continental recognition of winning the 2016 CAF Championship and the 2017 CAF Super Cup Championship.
Roc Nation Sports has represented talent ranging from Skylar Diggins-Smith, Kyrie Irving, Kevin De Bruyne, Saquon Barkley and more. The firm is easily one of the most recognizable brands and have over a decade of experience in, brand strategy, media relations, community outreach and global initiatives.
In a statement on the partnership, Tlhopie Motsepe, Chairman of Mamelodi Sundowns FC said ““Mamelodi Sundowns is proud to partner with a brand as renowned as Roc Nation Sports. This partnership, with one of the leading sports agencies in the world, will contribute to the Club’s vision of becoming one of the best football clubs in Africa.”
Echoing that sentiment, the President of Roc Nation Sports International said “Sundowns has an inspiring story; we want to help amplify that story to a global audience while continuing to achieve the club’s business objectives and goals.”