Coaches Sports Business

Excel Sports Expands Into Coach And Executives Representation

Excel Sports Management is launching a Coaching and Executives division and has acquired football coaching and sports broadcasting representation agency Harlan Sports Management to provide it some staff support and clientele right away.

Over twenty head football coaches at the NFL and NCAA level, as well as front office executives, are now Excel clients. The acquisition of Harlan also bolsters Excel’s existing Media Talent representation business with the inclusion of media personalities from Barstool Sports and DraftKings.

Bryan Harlan and Bynum Jaeger will be part of the Coaching and Executives division as part of the purchase. They will operate out of Excel’s Chicago office.

“Establishing a coaching and executives division creates a new avenue to extend the lifecycle of work we do with our clients and expands Excel’s existing presence in the sports representation landscape,” said Jeff Schwartz, Founder and President, Excel Sports Management. “Bryan Harlan is a veteran in the industry with a legacy of trust and credibility and he has tapped an excellent young leader with a vision for growth in Bynum Jaeger. We are excited to anchor our growth in coaching around their expertise.”

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.