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Giving Props To Paul Cohen For Troy Tulowitzki’s Extension

Troy Tulowitzki reached the Majors before a year after being drafted by the Colorado Rockies.  He was the seventh overall pick of the 2005 MLB First-Year Player Draft.  In 2008, Tulo signed a six-year, $30 million contract with the Rockies.  Tulo’s agent, Paul Cohen, knew that he was employing a safe and secure strategy, but it seems to be something that his client was looking for.

In 2008, Cohen stated, “Unless you want to live in the middle of Beverly Hills or Fifth Avenue, you’re set for life. If you just get 5% of your investment, you never have to work another day in your life.”  Tulowitzki had an unimpressive first year in the MLB in 2006, but put up very strong numbers in 2007.  Cohen decided to make sure his client got paid for that work and not allow a bad season (like 2008) lower Troy’s value.  At the time, I thought it was a smart move by Cohen.

The deal that Cohen just secured for Tulowitzki is even more brilliant.  Technically it is not a new deal, but instead, an extension to the contract Tulo signed in 2008.  The extension is for six-years and $120 million.  With the four years remaining on his 2008 contract, that makes it a total of ten-years and $160 million left to be played and paid.

Again, it was smart timing by Cohen.  Tulo finished in fifth place in the National League’s MVP voting and hit a ridiculous fifteen homeruns and forty RBI in September.  It is all about capitalizing on an opportunity when you are perceived to be most valuable.

Maybe a $200 million deal would’ve been possible, but Tulo could have also cost himself money over a period of time had he declined the offer by the Rockies.  Not all decisions are based entirely on money, and to most people, $160 million is more than enough to be happy and never worry about money again in their lives.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.